FOR IMMEDIATE RELEASE
Salt Lake City, Utah (Jan. 9, 2014) #JusticeUnselfie is a campaign designed to raise awareness for legal aid nonprofit “and Justice for all” (AJFA) through social media engagement. For every #JusticeUnselfie posted before January 15th, $5 will be donated to and Justice for all by a group of four matching donors.
‘“and Justice for all” can only help one out of every three people who seek us out. The #JusticeUnselfie campaign is a first, critical step in bridging this justice gap and righting this wrong,” Development Director Kseniya Kniazeva said. “AJFA supporters will ponder what justice means to them—because justice is meaningful in many different ways—write a sentence stating why they support justice, take a selfie displaying their sentence, like “and Justice for all” on Facebook or follow @Justice_4_UT on Twitter and share their #JusticeUnselfies with us and their friends. It’s an easy way to educate, raise awareness about and raise resources for an organization that improves access to justice to the poorest and most marginalized Utahns. Even Mayor Ben McAdams posted one earlier last month!”
“Our goal is to engage the community and to encourage everyone to reflect on the important ideals of justice,” Kniazeva said. “From a new website that seamlessly integrates social media tools, to rich and active social media pages, to enhanced digital communications, to our holiday Twitter campaign involving MLB star Dexter Fowler, AJFA is reaching out to the community in new and innovative ways. We hope this will attract partners who may have never heard of “and Justice for all” or who may have not known how much we do for our communities, as well as allow us to better communicate our message to current supporters.”
“and Justice for all” is the resource-sharing umbrella organization for Utah’s primary civil legal aid agencies: Disability Law Center, Legal Aid Society of Salt Lake, and Utah Legal Services. It is the first project of its kind in the country to co-locate the major civil legal service providers in an effort to simplify access for clients and create efficiencies for service providers. By uniting together, the legal organizations housed within and Justice for all’s Community Legal Center save over half a million dollars annually.
This year marks the organization’s 15th anniversary. Over the last 15 years, AJFA has helped 416,370 people regain stability in domestic issues, obtain protective orders in cases of domestic violence, access disability income and health care and satisfy their most basic needs through legal representation, advice and referrals. ‘and Justice for all’ received a four star rating by Charity Navigator for sound fiscal management and transparency, which only one-fourth of US charities received. Furthermore, a recently commissioned social return on investment study demonstrated that for every dollar invested in the three founding agencies of and Justice for all, there is a social return of $7.27. Additionally, the work of our three organizations saves the courts (and thus saves Utah tax payers) an estimated $1,834,936 every year.
Contact: Kseniya Kniazeva
Cell Phone: 801/688-3197